Supporting the Node Plan involves using the project to support incoming and existing businesses within the area. Other than the support mediation provides, we can also provide support in promoting the area, especially in the nascent first phases. This includes directing funding from purely touristic programs to programs that can directly benefit businesses , or using events to produce data and solutions that could help the area in the long term.
The area is a rabbit warren of small alleys that sometimes do not meet or terminate in dead ends... So there was a very practical need for the VI to help newcomers to the area navigate. Kenya Hara embedded this function within the VI, resulting in the Map of the area becoming the main visual element from which everything else stems. The logo is secondary to the map.
The area is historic, but it is also alive and vibrant. During one of the initial meetings a representative from the municipality made suggestions of turning the entire area into a museum. Obviously this is not a good idea for either the residents or the wider population of Beijing. Dashilar is one of the few parts of the old city in which development did occur with societies changes. Rather than placing the neighborhood under glass, we instead suggested you could add historic information and context as a layer, accessed digitally, upon the whole area.
The website is an important access point for both business and visitors to Dashilar, in many cases this may be the first contact so having a considered and coherent voice on the internet is of the upmost importance.
From examples and research the website will be packaged in an engaging and well designed format, completely compatible with social media and mobile applications.
The App’s interactive map is the base from which all of the other functions stem. Dashilar is notoriously difficult to navigate and drawing customers and tourists to hard to find business and attractions will be a challenging task. The Interactive map within the app will help to mitigate this problem. It also works as a sort of attraction in its self; having an app intimately connected to the area is new and exciting and is something just beginning to emerge as we augment our lives more and more with technology of this kind.
Beijing Design Week and curation of exhibitions and pop-up stores through both 2011, 2012 and now 2013. In the first year Dashilar took hold of Beijing’s attention with discussion and contemplation of the region returning to the public sphere. Following this greater interest has been generated within creative communities, as well as the wider business community, producing serious intentions to invest or start their collaborations, businesses or art projects within Dashilar. All of this attracts visitors to Dashilar from wider Beijing who wouldn’t usually come to the area.