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Beijing Design Week 2012 http://2012.bjdw.org/en/
SUMMARY

Beijing Design Week 2012 focused on "Design For the Community", and a way to creatively and cautiously renew the neighborhood in the existing contexts. How to improve the living conditions for local residents is one of the biggest concerns for the developers. More than 50 designers, architects, artists and organizations participated in the event, creating an array of community oriented programmes.

Dashilar Alley, Beijing Design Week 2012
Publicity Enhancement

After Beijing Design Week 2011, Dashilar Alley, the public identity of the Dashilar Projectwas gradually established. Signage, website, apps and magazines, not only the visualidentity but also the Nodal Planning concept were unveiled to the public. As opposedto Tabula Rasa development, the general public has been introduced the concept ofnodal planning, All the while Beijing Dashilar Investment Limited has successfully builtits positive, open and healthy branding image also.

Public Participation

Dashilar Project is rooted in the community, therefore, the public participant from theresidents and local business are important. Besides compensation and re-allocation,new conversations have been instigated between the developer and the residentsthrough Beijing Design Week’s platform.


New Visitors and Businesses

With the breaking kick-off of 2011 as well as a series of marketingpromotion curated events, investment interests have been gathereddown Dashilar. During the Beijing Design Week of 2012, several start-up business chose Dashilar as their base, including videography studioLumalu, jewelry gallery Ubi and creative design institution Jellymon etc.

Yang Meizhu Xiejie Street Opening

With numerous historic and cultural resources, the newly renovated and pavedYangmeizhu Xiejie became the main venue in 2012. Along with the visual identity system,the events and pop-up shops incorporated into the vacant properties together unveilthe Hutong’s new look and possibilities.

Historic Resources Preservation

During Beijing Design Week 2012, the preservation of historic resources was broughtup to discussion. An open design charette, academic forum, multimedia re-envisioningof historic sites all opened up discussion on historic preservation to not only Professorsand Researchers, but also Artists, Architects and the public whom it affects.